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Home and Family
The Psychology of Money
by Rosally Saltsman

Part II

Last week we explored some factors that contribute to our attitude towards money, that is, our Money Personality. Do we see money as positive or negative? What can we do with it, what can we do without it?

Redefining our beliefs and living by our new ones will ensure that we live in prosperity and don't taint our relationships through the misuse of money. Following are some tips that are rooted in perception more than in quantity and quality. They are examples that can change your spending attitudes and habits.

1) If you buy large bottles of soft drinks or juice, you can fill and carry smaller ones around that would cost just as much as the big bottles. That's the premise of Refills. You just need to buy the small version once.

2) Don't have too much stuff. Having too much stuff, besides making you feel burdened (I have to take care of all of this), makes it difficult for you to find what you already have, which might cause you to go out and buy more. By the same token, having too little makes you feel like you have to go out and get something to fill the void. Balance is the key.

3) On the other hand, people have a need to collect things. In North America, almost everyone collects something. If you start a collection, you will actually save money because you'll then be focusing your spending on your collection and won't buy things you may not need. For example, financing a key chain collection, a mug collection, a stuffed toy animal or a silver spoon collection is a lot cheaper than buying a new dress or a new knick-knack for the living room that you really don't need. [You can find friends with similar collections and trade for variety.] If the urge to spend money strikes you, you have a goal already in mind, and your window-shopping will be an enjoyable activity by itself. It's a way to trick the yetzer hora [so long as your collection is cheap-per-item]. I myself have a castle collection. I've switched to candlesticks and am starting one on mugs, more useful and cheaper.

4) Greeting cards etc. We think that sending cards abroad for birthdays and Rosh Hashona is cheaper than calling but when we take into account the cost of the card and the postage, a card could add up to ten shekels, whereas if you have one of the special phone company rates, a five minute call could cost a quarter of that and is so much more personal. E-mails are even cheaper.

5) Buy gifts on sale before you need them. If someone's birthday is in June and you see something perfect for them in January, buy it. You might not find the perfect thing later and it gives you a feeling of affluence, not to mention efficiency, to have someone's birthday present ready a half year ahead of time.

5) Have a gift that is personally yours and give it to everyone as your standard wedding or Bar Mitzva gift. You now have a signature gift, very classy! If you know someone who is expecting, "Straight from the Heart" by Tehilla Abramov or "Happy Birth Day" by Aviva Rapaport are thoughtful gifts you can give, even in advance. Candlesticks and glasses are a great wedding gift that no one can have too many of. [Ed. A netillas yodayim chrome or copper vessel can be originally yours. Shop around for the right price. It can vary by over 100%!] Not only does this technique save you time and money by stocking up in advance when you have funds, but you don't have to wrack your brain about what to get someone every time there's a simcha.

7) If you buy something expensive, it might be cheaper in the long run if you can replace a part that breaks. For example, if you buy dishes where the company will replace individual place settings and you break a dish, it is cheaper to replace than buying a whole new set. The same goes for sets of chairs, lamps, even pens with refills etc.

8) If you have to go abroad, use the opportunity to save money. Stock up on cosmetics, contact lens solution or whatever is cheaper to buy abroad. Have your kids sign a contract that they will not ask you for anything new -- after the money you spent on them abroad -- for at least four months.

9) If you break your dishes, and I do this a lot, as I've mentioned here in the past, create an interesting table with individual single place settings. It looks very artistic and makes your guests feel special. It's chic, not cheap! The same works for sets of glasses.

10) "Don't buy a fur coat if you live in Israel." This may sound obvious but many people impulsively buy things they'll almost never use. Borrow or rent the clothes or equipment you're going to use only once a year or every couple of years.

11) You will ironically spend less money if you feel able to spend it. Pretend you're a millionaire but must keep it a secret. Then, if you do or don't spend money, it's not because you can't, it's because you're being discreet.

Note: If this has the opposite effect on your spending habits, ignore this suggestion!

12) Ask other people to invest in your great ideas. You may want to do something but don't have the capital. Someone with money may want to do something but not have the initiative, the creativity or the guts. Pool your resources and the sky's the limit.

13) Bigger is [sometimes] better. If you buy a product you use frequently, buy the biggest size available unless it's perishable. [Make sure to compare the relative price and savings since this is not always true.] You will feel richer by being able to afford all the stuff. Warning: Don't get carried away.

Money itself isn't worth anything. Ten shekels looks very similar to ten francs but is worth twice as much. It's only the value that people place on money that makes it worth anything. Money is a tool; it represents the power to buy something, to own, to give.

Recognize that your power is not in your money, it's in your desire to use it for the good. You can give and receive other things. Money is a means of converting intention into realization. We convert money into something that has value for us. Even the relative worth of what we buy depends on us. There are people to whom makeup means nothing but food means a lot. Some people like to own books, others like to invest in property, others like to take trips. Children who once valued dolls and cars grow up and these things lose their value to be replaced by jewelry and books which mean little to younger children. Market value is all in perception.

By consciously changing our habits, we can change our attitudes. And vice versa.

 

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