The Kol Yisrael administration has granted permission to
broadcast paid commercials which call on the nonobservant
public to draw closer to Yiddishkeit. This comes in the wake
of the appeals of a number of those involved in spreading
Yiddishkeit, who had applied for permits to broadcast such
paid messages.
Last Tuesday (Elul 26) the radio's administration decided to
approve the broadcasts of the heretical Reform and
Conservative movements, which claim that they represent a
"New Judaism." These movements, which are very well-funded,
are making a desperate effort to call to the secular public
to join their ranks, though they have met with very limited
success.
The radio's Board of Directors approved the broadcasting of
the messages of the heretics after the representatives of the
Reform and Conservative movements appealed to the Supreme
Court to order the radio's directors to broadcast their
advertisements. At first, radio officials refused to
broadcast them, claiming that they did not want to become
involved in controversial issues. That is why they have, up
until now, carried no such advertising of the type.
In the wake of the decision to permit the broadcasting of
these messages, a number of those involved in spreading
Yiddishkeit turned to the advertising department of Kol-
Yisrael Radio, and asked to broadcast their messages too,
especially on the eve of the yomim noraim. The request
was filed early Tuesday morning before Rosh Hashanah, and by
evening it was approved.
