"In the moment of truth, every vote counts! — 'Gimmel' " is not only an election slogan. It is a slogan which encapsulates the past election campaign and is a call for the second round of the decisive upcoming election, a slogan which proved itself last time and is as pivotal as before.
"In the final run, it will be as effective: 'In the moment of truth, every vote counts.' This has, indeed, proven true when the present elections were forced upon the public because of one single mandate [Knesset seat] which was lacking in order to form a coalition, alongside the few votes which determined the eighth Knesset seat for UTJ."
This was stated on Monday at the party publicity headquarters when the election slogan was determined so as to launch the present election campaign.