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21 Menachem Av 5772 - August 9, 2012 | Mordecai Plaut, director Published Weekly
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NEWS
TGI Survey: Yated Ne'eman Has the Most Daily Circulation

by Yated Ne'eman Staff

This Monday, TGI published a survey giving the circulation rates of various national newspapers. The facts indicated that Yated Ne'eman was the leading and most influential newspaper in the chareidi sector readership this past year.

The data, current up to this past month, shows without doubt the growth and influence of Yated Ne'eman by comparing July 2011 to June 2012 in contrast to the entire year of 2012. The fact emerges that this is the leading paper and that the chareidi family chooses Yated Ne'eman over all other publications including weekend newspapers, putting it in first place.

The daily paper chalked up an average growth from 41.6% to 43.5%, while the weekend edition registered an impressive growth from 19.8% to 22.7%, making it the widest read publication both during the week and for the weekend as well. The impressive 17% leap is attributed to the tremendous effort invested in the separate magazine sections, including the "Shabbos Kodesh" Torah magazine; "The Yated Week 1" which features current and political events, national news, reviews and analyses; while the third separate magazine section, "Yated Hashavua 2", focuses on popular interest topics or special general features. In addition, "Yated Shelanu" enriches children with a variety of stories and educational challenges. Surely not to be forgotten is "Ketifa Labayit", the rich and beautifully produced magazine for the home.

Yated CEO, Rabbi Zelig Orlansky, said this Monday that the public is showing decided preference for a paper supported by gedolei Yisroel and sees it as its trusted mouthpiece. "We will continue to make very effort to upgrade the paper for the readership throughout the country who proves, through its reading habits, that Yated Ne'eman is truly the foremost, most popular paper in the chareidi section throughout the week."

 

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