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7 Iyar 5764 - April 28, 2004 | Mordecai Plaut, director Published Weekly
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Observations: A Change in Drug Company Strategy
by Yated Ne'eman Staff

The drug industry has undergone a shift in the recent decades. The industry now focuses on producing drugs for chronic conditions like depression and diabetes, as the industry tries to meet Wall Street's demands for steady growth in profits.

The many millions of sufferers taking the drugs for long periods make such drugs very lucrative, however the new approach has made lawsuits somewhat more likely and has also increased the pool of potential plaintiffs. And because clinical trials for new drugs are conducted on only a few thousand subjects, the tests do not always discover rare but dangerous side effects that surface after a drug is approved, according to experts, even at the FDA.

"All drugs have side effects, and even the safest approved drugs have side effects," said an FDA spokesman. "It is very likely that the newer classes of drugs in general are safer than older drugs, but you have to recognize that many more people are taking medicines now than used to."

There have recently been many suits against drug companies, some of them involving gigantic sums. One, for example, is about Rezulin, a diabetes treatment from Pfizer that the US Food and Drug Administration has linked to liver damage and is the target of almost 9,000 suits. It is no longer sold. Other suits name some of the industry's current best sellers, including Paxil, an antidepressant that plaintiffs contend is addictive -- a claim denied by the drug's maker, GlaxoSmithKline.

The lawyers pursuing the suits say that the US Food and Drug Administration has failed to protect patients from dangerous drugs, and that the companies have tried to hide side effects. But the agency says medicines are safer now than they have ever been.

Within the industry, companies have begun to consider the threat of lawsuits when deciding which new medicines to pursue. Companies, for example, have mostly stopped developing certain medicine types which are very vulnerable to lawsuits.

The new lawsuits against drug companies are much larger than ever before, covering more drugs and many more plaintiffs. In addition to the 8,700 people who have sued Pfizer, the world's largest drug company, over Rezulin, an additional 32,000 people have said that they may sue, giving notice to avoid missing the opportunity to eventually file such claims.

Wyeth, another big drug company, has already set aside $14 billion since 1997 for claims by people who say they were injured by its diet drugs, and the company has been informed by an additional 90,000 people that they may sue. Johnson & Johnson and Bayer have also been named in thousands of suits. Drugs from Bristol-Myers Squibb, Eli Lilly and Merck have also been named in lawsuits.

Altogether, the drug makers say that they are now spending several billion dollars each year to defend themselves from lawsuits and settle claims.

Another important factor in the lawsuits is the increasing aggressiveness and wealth of the trial bar. Plaintiffs' lawyers can now finance enormously complicated suits that require years of pretrial work and substantial scientific expertise, in the hope of a multibillion-dollar payoff. Scores of firms collaborate on a case. At conferences around the nation, lawyers trade information and legal strategies.

The plaintiffs' bar has refined a technique in drug lawsuits that it has used effectively against asbestos companies. Lawyers file a few cases with very sick plaintiffs in states and counties considered favorable to plaintiffs, while building big "inventories" of less seriously ill patients, and even people who have used the drug but are not sick.

If the lawyers can win large verdicts in the early cases, they then refuse to settle the claims of their other very sick clients unless the defendants also agree to pay the claims of people who are less sick.

The companies then face a difficult choice. If they go to trial in a case that includes a few seriously injured plaintiffs and hundreds more who are less affected, they risk losing hundreds of millions of dollars in a single case, frightening Wall Street and spurring more suits. But if they settle cases without a trial, they risk being perceived as an easy mark for lawyers.

No medicine is completely safe for everyone, said Dr. Kin- Wei Chan, a Harvard epidemiologist. Because tests are conducted on a few thousand patients, drug companies cannot immediately know every side effect of their medicines, Dr. Chan said, but the family of a person who has been injured or died after taking a new medicine may have a difficult time accepting that fact. "For a family it's not one in a thousand or one in a million, it's one in one," he said. "But from a public health perspective, and I'm coming from a public health perspective, this is something we have to live with. We all have to recognize that we have to live with some nonzero risk."

A case in point that highlights some other problems with the new approach is something announced a few weeks ago. Intravenous infusions of a genetically engineered protein caused fatty deposits on artery walls to diminish, presumably reducing the risk of heart attack. The substance contained a genetically engineered variant of the key protein in high- density lipoprotein cholesterol, the so- called good cholesterol.

Pharmaceutical companies have been trying to develop pills to stimulate the body to produce its own HDL cholesterol, thus far with no great success. An alternative approach, infusing HDL cholesterol directly into the body, was shown effective in animals more than a decade ago, but the industry never really pursued it. One reason was that companies saw little economic incentive in using a normal body protein for therapeutic purposes, since it would be hard to gain patent protection. A medicine that can be made and sold by anybody had little potential for profit. The problem was circumvented in this case by using a mutant form of protein discovered in a small Italian village. That made the drug unique, and patentable.

The fact that such a promising treatment was widely ignored because there was no immediate profit potential is disturbing. In theory, the nation's great web of government- financed medical research institutions should step in to promote development of the kinds of drugs and therapy that industry regards as unprofitable.

 

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