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10 Av 5764 - July 28, 2004 | Mordecai Plaut, director Published Weekly
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NEWS
City of Bnei Brak Requests Yellow Pages Not Be Distributed
by A. Cohen

The Mayor of Bnei Brak sent a letter to Mr. Moshe Ronen, managing director of the Yellow Pages, asking him to discontinue distributing the Tel Aviv business phone directory in all of the chareidi and religious areas of Bnei Brak.

According to the letter, the Mayor received numerous requests from citizens and organizations complaining about the Tel Aviv directory, whose cover and inner pages contain pictures Bnei Brak residents find inappropriate. The letter also says the City of Bnei Brak does not intend to dictate to any company or group the contents of its advertisements and photographs if they do not recognize the problems themselves, but they are nevertheless requested to stop distributing the directory in areas that invest great efforts into not exposing children to such types of material. In addition there are known to be non-religious organizations in Israel and abroad that also object to the commercial use of these types of pictures.

The Mayor writes that he is certain that a commercial enterprise as well-known and reputable as the Yellow Pages will respect the public's sensitivities by ceasing the distribution of this directory in all parts of the city populated by chareidi and national-religious residents, who constitute 95 percent of the total population.

 

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